Kenya Breweries Ltd is formally incorporated as a private company and the first beer is brewed on 14th December. The first batch delivered to the Stanley Hotel where it was opened to a mixed reaction.
First annual general meeting of the company is held.
George Hurst, company founder, is killed in an elephant hunting accident. In his memory, his brother Charles decided to name the first beer brewed ‘TUSKER’.
Ruaraka brewery gets a power line raising production to 20,000 gallons a month.
Pasteurization plant installed assuring the future success of the company.
The Kenya Agricultural Society allows Kenya Breweries to display TUSKER Lager posters at the outdoor event with the beer retailing at 50 cents a glass. As a result Kenya breweries went on to win a first prize for its products at the event.
TUSKER Lager goes into the advertising world; posters, newspaper advertisements and cinema slides.
First dividend of 12.5% is declared at the first annual general meeting, the first clear sign of the company’s success.
Kenya Breweries donates £10 to Kenya’s first ever national charity fund bringing together the brewers and consumers.
Kenya Breweries board decides to start using malted barley in the production process instead of imported malt extracts significantly improving TUSKER’s appearance and flavour. This move saved the company at least £780per year.