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Our Values

Our Purpose:
Celebrating life every day, everywhere.

Our Ambition:
To create the best performing, most trusted and respected consumer products company in Africa.

Our Vision:
To be the most celebrated business in every market in Eastern Africa.

Our Values:
Our Values are at the heart of our business. They form a critical element of our corporate strategy, influencing the way we work everyday and everywhere.

We are passionate about consumers. Our curiosity and consumer insights drive our growth. We cherish our brands and we are creative in pursuing their full potential. We are innovative, constantly searching for new ideas that drive growth and developing them across the business.

We value each other. We seek and strive for inclusion and diversity, mutually fulfilling relationships and partnerships and respect for people's lives.

We give ourselves and each other the Freedom to Succeed. We trust each other, we are open to challenges and we respond quickly to the opportunities this creates.

We are Proud of what we do and how we do it. We behave responsibly with the highest standards of integrity and social responsibility.

We strive to Be the best. We are always learning and improving, we set high standards and stretch to exceed them. We celebrate our success.