Tusker Premium Cider now available in a stylish new can pack format
Nairobi, Kenya, 14th April 2017… Exactly six months after launch East Africa’s first locally made cider, Kenya Breweries Limited today launched the Tusker Premium Cider can format, offering fans of the recently-launched drink a wider variety and more convenience with the new packaging.
Deliciously crisp and premium-crafted with refreshing taste, Tusker Cider was launched in October last year creating an immediate impact in the market. Tusker premium cider is created from fresh apples, perfectly-balanced for a unique drinking experience. The new format innovation is an appealing can, retaining the maroon, black and gold colors and packaged to resonate with the young, vibrant millennial consumers looking for something new and exciting to add to their drinks repertoire.
The can will be immediately available at retail outlets and around the country where Kenyans will get to experience their premium, chilled Tusker Cider in a new 500ml can that will retail at a recommended price (RRP) of Kshs 160.
Speaking during the launch event at the Two Rivers Mall in Nairobi, Kenya Breweries Limited’s Marketing and Innovations Director, Stephen O’Kelly said the launch of Tusker Cider in a can format is driven by the company’s commitment to market-led innovation and the need to expand consumers’ experience within the beverage alcohol market, coupled with a growing customer demand for the can version of Tusker Cider.
“We are extremely excited by the launch of the Tusker Cider can. Since introduction of the bottle in October, we have received widespread feedback from our customers calling for a canned version of this fantastic brand and we have obliged. The can will accommodate a wider market of consumers with its convenience and adaptability for different occasions” said Mr. O’Kelly.
Currently available in 13,920 outlets nationally, the uptake of Tusker Cider has been encouraging with the drink covering 73% numeric distribution in target outlets. The cider category through the cans has the opportunity to further the innovations agenda of KBL that has previously collectively driven up the brewery’s market performance by up to 67%. With Kenya’s economic growth momentum expected to be around 6% and retail trade, hotels and restaurants sub-sector projected to continue its sterling performance on last year. KBL is anticipating a vibrant period for innovations such as Tusker Cider to meet the changing needs of consumers in the growing market.
Innovation brands have significantly contributed to KBL’s business growth in the last financial year and are expected to double their contribution in the next 2 years.
Tusker has a rich heritage since its launch in 1922 and is the leading, most-loved beer in Kenya, comprising Tusker Lager, Tusker Malt and Tusker Lite and now the new kid on the block Tusker Premium Cider.
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