Eabl/SBL commissions its new brewery in Moshi, Tanzania
Mar 28, 2012

Serengeti Breweries Limited (SBL), the second largest brewer in Tanzania today officially commissioned its newly built state of the art plant in Moshi, marking a milestone that will boost its total production capacity by 55% to over 1.4 million hectoliters per annum.

A subsidiary of East African Breweries Limited and Diageo plc, SBL has other brewing sites in Dar es Salaam and Mwanza. The newly established $55million brewing facility, by all standards a regional and continental masterpiece, can produce up to 40,000 bottles per hour.

Officiating over the event, The Hon Prime Minister for Tanzania, Mizengo Pinda welcomed and lauded the investment made by SBL noting the amount of confidence and significance it bears in unlocking trade potential and serving not only Moshi but for Northern Tanzania and Southern Kenya markets at large.

“This is a powerful demonstration of the huge opportunity that exists in East Africa and a clear testimony to other private sector investors of what can be achieved when you combine strong will and confidence,” said Mr Pinda. “As a government we will continue to encourage and support conducive environment for trade and investments growth in order to enhance the socio-economic status of our people.”

SBL Chairman Mark Bomani urged for the removal of non-tax barriers in order to enhance cross borderal trade. “We appreciate that the reduction of common external tariffs and their removal on intraregional trade makes Tanzania a favourable investment destination.” He noted. “However, the impact of these benefits is diluted by non-tariff barriers which contribute more to cost of doing business than tariffs in the form of delays in clearance of goods, and compliance costs.”

With the addition of SBL to EABL stable, Group Managing Director and CEO Seni Adetu reinforced the Group’s confidence in the subsidiary noting, “Besides the capital injection in this plant, the investment in integration and system upgrade sets the group well poised to consolidate its position in the Eastern Africa region. We have made this bold investment with the confidence in SBL’s bright prospects for the business and contribution to the Group as one of our key future growth drivers,” he said.

Through the new plant, SBL will directly employ more than 400 full-time and part-time employees in Moshi with an additional 1,000 more being engaged indirectly. During the year 2010, SBL paid Tzs 35.77 billion (in USD) in Taxes to the government and currently has 624 staff across all its three breweries.