Responsible Drinking

We acknowledge that, like many other products, when misused, alcohol can lead to individual and social harm. As a responsible company, EABL wants to make a significant and sustainable impact on creating a more positive role for alcohol in society and making responsible drinking a valued, enjoyable part of life.


Through our Responsible Drinking initiative we have developed several consumer awareness campaigns aimed at promoting responsible enjoyment of our products. Friends Don’t Let Friends Drink and Drive is one of them.


We also recognize that nobody has a monopoly on effective programs. Through our dedicated DRINKiQ program, we have pulled together resources from many different sources in order to enable those with an interest in responsible drinking to learn from existing programmes. Visit to learn more.